SS/26 · Buffalo, NY
Brutalist
aesthetics.
Immersive commerce.
Heavy fabric, hard lines, small runs. Spin every piece before you buy it.
Concept product · example price
Panelled Work Jacket
Fabric
Size
007
Drop 007 · Example content
Four pieces in raw denim, fleece and waxed canvas. Release date and unit counts here are sample content for this concept.
01
Panelled Work Jacket
02
Heavyweight Box Tee
03
Carpenter Trouser
04
Wool Watch Cap
About Synthesis
Workwear bones. Gallery attitude.
Synthesis cuts small runs of heavyweight pieces, designed in Buffalo and made to be worn hard. No restocks, no seasonal filler — each drop is numbered, and when it's gone, it's gone.
Case study
When the drop goes live, the site can't go down.
The problem
Drop days crashed the store right when demand peaked, and the product pages were a flat photo and a buy button — nothing that matched the price or the clothes.
The fix
Drop pages built to handle a rush of visitors at once, with immersive product views people can spin and inspect, plus fabric and size choices that update instantly.
- Fewer sell-out moments lost to a crashed page
- More time spent on each product page
- Fewer returns from people unsure about fit or fabric
Built by Buffalo One Media Group
Want a store like this for your label?
Love it exactly as it is? It’s yours free — we publish it on our domain as your site. No cost, no catch — and no guarantees: you get what you pay for. Want your own domain, your branding, online booking, payments, and changes whenever you want? That’s the full build.
What this build includes
Everything a drop needs.
- Drop pages built to stay up when everyone shows up at once
- Product views customers can spin, zoom and inspect
- Fabric and size choices that update the price and stock live
- A cart that opens instantly instead of reloading the page
- A lookbook and brand story that feel like the clothes
- Fast on phones and set up to show up on Google
Built by Buffalo One Media Group
Ready for your own drop page?
Love it exactly as it is? It’s yours free — we publish it on our domain as your site. No cost, no catch — and no guarantees: you get what you pay for. Want your own domain, your branding, online booking, payments, and changes whenever you want? That’s the full build.